Author

Jennifer Bell

Team Leader, Custom Learning

LinkedIn

Jennifer Bell, Team Leader, Custom Learning at Neovation

Jennifer Bell leads Neovation's Custom Learning team, consisting of a talented group of instructional designers, eLearning developers, and project managers. Together, they've partnered with organizations across North America to capture complex expertise and transform it into training that drives real performance.

She brings a sharp eye for instructional quality and a genuine talent for bringing out the best in the people around her. For Jennifer, success isn't just about getting a custom course project to the finish line. It's about guiding a process that clients actually enjoy being part of, from the first conversation to final delivery.

Areas of expertise

  • Instructional design
  • eLearning development
  • Project management
  • Supporting clients' L&D needs
  • Leadership
  • Coaching
What accreditation-ready CE really means
Associations

What accreditation-ready CE really means

The instructional difference between a credit hour that holds up and one that doesn’t.

June 2026 9 min
Using AI to keep continuing education current
Associations

Using AI to keep continuing education current

Where AI safely speeds CE updates, and where human review keeps the credential defensible.

June 2026 9 min
Capturing expert knowledge before it’s lost
Associations

Capturing expert knowledge before it’s lost

The honest way to get a retiring expert’s knowledge into training that outlasts them.

June 2026 9 min
Choosing a compliance training company
Compliance Training

Choosing a compliance training company

The categories differ more than the marketing suggests. Start from your regulatory risk.

June 2026 9 min
Building a compliance training program that holds up
Compliance Training

Building a compliance training program that holds up

What separates a compliance program that passes audits from one that actually changes behavior.

June 2026 9 min
What makes compliance training change behavior
Compliance Training

What makes compliance training actually change behavior?

Why most compliance training fails to change behavior, and what effective programs do differently.

June 2026 11 min
How to convert PowerPoint to eLearning
eLearning Development

How to convert PowerPoint to eLearning

Deciding what to lift, what to rebuild, and how to keep accredited content compliant.

June 2026 8 min
Custom or off-the-shelf compliance training solutions
Compliance Training

Custom or off-the-shelf compliance training solutions

How to tell when a compliance mandate needs custom training and when it doesn’t.

June 2026 9 min
Designing a member learning pathway
Associations

Designing a member learning pathway

Sequence onboarding, microcredentials, and certification into one progression members can actually follow.

June 2026 8 min
Microcredentials and digital badges worth earning
Associations

Microcredentials and digital badges worth earning

The design line between a credential employers trust and a participation sticker.

June 2026 8 min
Guide to scenario-based learning
eLearning Development

Scenario-based learning for L&D teams

Where decision-based design earns its higher build cost, and where a simpler format wins.

June 2026 7 min
Turning conference content into on-demand courses
Associations

Conference content into on-demand courses

Which conference sessions convert, which don’t, and the speaker rights to settle first.

June 2026 8 min
Guide to curriculum consulting
Curriculum Design

When to use curriculum consulting

How to know when a curriculum consultant earns their fee, and what they deliver.

June 2026 10 min
Buyer's guide to curriculum design services
Curriculum Design

Choosing curriculum design services

What curriculum-level design work involves, and how to tell whether you need it.

June 2026 11 min
Custom corporate eLearning explainer
eLearning Development

Where custom corporate eLearning fits

When building training around your company's own processes beats buying off-the-shelf.

June 2026 11 min
Guide to eLearning consulting
eLearning Consulting

What eLearning consulting is and when you need it

What eLearning consulting covers, and how to tell whether you need it before building.

June 2026 9 min
Buyer's guide to eLearning content development companies
eLearning Development

Evaluating eLearning content development companies

A buyer's framework for evaluating eLearning content development companies and scoping the work.

June 2026 11 min
Instructional design for corporate training
Instructional Design

Instructional design for corporate training

How corporate training can start from a business goal and end in changed behavior.

June 2026 10 min
Why the trade association is the natural knowledge hub for its industry
Associations

The trade association as knowledge hub

Claiming the role of industry knowledge hub is a decision, not a default.

June 2026 10 min
Why modernizing your association certification is a brand decision
Associations

Certification as a brand asset

The most-circulated piece of IP your association owns is the one it treats as content.

June 2026 9 min
CE library as a non-dues revenue stream
Associations

Your half-built CE library revenue stream

The fastest non-dues revenue line in most professional associations is the catalog they already own.

May 2026 10 min
Buyer’s guide to custom eLearning companies
eLearning Development

How to evaluate a custom eLearning company

A framework for separating real custom eLearning capability from light customization dressed up as bespoke.

May 2026 13 min
Buyer's guide to eLearning companies
eLearning Development

What kind of eLearning company do you actually need?

Eight kinds of companies share one label. Choosing starts with which kind fits.

May 2026 16 min
eLearning course development guide
eLearning Development

eLearning course development, end to end

What an eLearning course contains, the three complexity tiers, and signs the build is solid.

May 2026 15 min
The build cycle for paid trade certifications
Associations

The build cycle for paid trade certifications

Most trade associations could ship their first paid micro-credential in 90 days.

May 2026 10 min
The non-dues revenue math nobody shows you
Associations

Non-dues revenue: the honest math

Honest course economics rarely match the optimistic version a board hears at proposal time.

May 2026 10 min
Why members pay for some online courses and ignore others
Associations

Why members pay for some online courses and ignore others

Most associations sit on one course they could price at $699 without changing the topic.

May 2026 9 min
eLearning content development pillar guide
eLearning Development

The work behind eLearning content development

How eLearning content actually gets developed, and how to scope what you’ll do internally.

May 2026 16 min
eLearning development services explainer
eLearning Development

eLearning development services, explained

Eight categories of eLearning service, when each fits, and how to spot real delivery quality.

May 2026 13 min
Editorial on AI-generated content vs AI-assisted instructional design
Instructional Design

AI generation vs. AI-assisted instructional design

AI generates content. Instructional design decides what should be taught, how, and to whom.

May 2026 13 min
Buyer's guide to custom eLearning development
eLearning Development

Custom eLearning development, explained

When custom eLearning fits, what it costs, and how to tell good from mediocre.

May 2026 16 min
Buyer's guide to evaluating eLearning development companies
eLearning Development

How to choose an eLearning development company

Which kind of eLearning development company fits your project, and how to tell in discovery.

May 2026 14 min
Guide to eLearning development
eLearning Development

Inside eLearning development: process, tools, and roles

What eLearning development involves, and what separates good work from polished mediocrity.

May 2026 16 min
Step-by-step guide to designing a curriculum
Curriculum Design

How to design a curriculum, step by step

A step-by-step guide to designing a training curriculum from the ground up.

May 2026 17 min
Buyer's guide to instructional design services
Instructional Design

What are instructional design services?

What the term covers, the three engagement levels, and how to choose.

May 2026 13 min
Comparison of instructional design and curriculum design
Instructional Design

Instructional design vs curriculum design

How to tell whether your project needs curriculum architecture or course-level design.

May 2026 11 min
Triage method for L&D leaders deciding which training to standardize first
Curriculum Design

What training should you standardize first?

Three filters for L&D leaders deciding which training to standardize first.

May 2026 12 min
Decision framework for choosing an eLearning partner
eLearning Consulting

When to work with an eLearning partner

When to bring in an eLearning partner, and when to handle it internally.

May 2026 13 min
Guide to curriculum design
Curriculum Design

Curriculum design, explained from the ground up

The discipline that turns a stack of disconnected courses into a coherent learning program.

April 2026 16 min
Article: how to choose an instructional design company
Instructional Design

How to choose an instructional design company

Which kind of provider fits your project, and how to tell before you sign.

April 2026 13 min
Article: instructional design models reference
Instructional Design

Instructional design models: a practical reference

The major instructional design models, what each is for, and when to use them.

April 2026 15 min
Guide to instructional design
Instructional Design

Instructional design: a practical guide

Instructional design explained, with the major models and how to tell yours is working.

April 2026 12 min
Article: what an instructional designer actually does
Instructional Design

Instructional Designer: Role and Hiring Guide

Cut through the title confusion and decide which kind of instructional designer you actually need.

April 2026 9 min

Let’s figure out if we’re the right fit.

Tell us what you’re working on. We’ll give you an honest read on whether we can help — and what it would take.